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Research papers

Using ethnography and observation research to understand consumer behaviour in the retail aisle

In order to increase sales, it is important to understand what happens within the mind of the consumer while in the retail aisle.This paper describes research conducted for Black&Decker, Society Brass Collection among consumers while shopping for...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Barbara Foster, Max Ruckman, Cesar Carbajal
March 30, 2003
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Citation

Foster, Ruckman and Carbajal (2003a, March 30). Using ethnography and observation research to understand consumer behaviour in the retail aisle. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/using-ethnography-and-observation-research-to-understand-consumer-behaviour-in-the-retail-aisle